
What's Actually Included?
Personalised Programme
Built with a bottom-up approach, updated as you progress
Detailed Technical Analysis
So you know exactly what to fix and how to improve
Daily Check-Ins
Regular reviews of your training to ensure that you're staying on track
Competition Support
From game-day coaching to competition strategy, we plan, you lift
Nutritional Support
Guidance to help you fuel training, optimise recovery and manage bodyweight
Injury Management
Training modifications and support when dealing with pains or injuries
Athlete Community
Stay connected with a hub to celebrate PRs, vent and keep pushing
Meet Your Coach
Hey, I'm JJ, a dedicated and no-nonsense powerlifting coach, committed to helping my athletes unlock their full potential. I’ve spent years refining my approach to coaching, ensuring every client achieves their goals—not just in the gym but in every aspect of their performance.
My journey into powerlifting started when I was a fresher at Nottingham Trent University, and since then, I’ve immersed myself in the world of strength sports, becoming the British National Champion in 2024. I’ve trained, competed, and coached at the highest levels, always pushing myself and my athletes to exceed their limits. My coaching philosophy is simple: train with purpose, master your technique, and stay consistent.
As a coach, I don’t believe in one-size-fits-all solutions. I take the time to understand each athlete's unique strengths, goals, and life circumstances, creating tailored programs that drive real, measurable progress. Whether you're a beginner looking to build a solid foundation or an experienced lifter aiming to compete at the international level, I’ll provide the structure, accountability, and expertise you need to break through plateaus and reach your full potential.
I won’t sugar-coat things or give you empty motivation—I’ll give you honest, results-driven coaching that challenges you to level up. If you're ready to put in the work, commit to the process, and push beyond what you thought possible… let’s get started.
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Still Not Convinced? Read What Clients Have to Say!
Testimonials


I’ve hit new personal bests and grown so much as a lifter thanks to his coaching, and I’m grateful for everything I’ve learned working with him.


Every block is tailored to your current needs and every accessory/variation given is thought through to compliment your primary sessions and improve your weak points. He responds very fast and answers all questions in depth and I can honestly say he leaves no stone unturned when it comes to bettering his athletes."

I felt I didn’t need a Coach and that I had enough knowledge of the sport to progress by without one with the 6 years of training I had under my belt. In this short time, I have already managed to add 35kg on my total, a key factor being that he holds me accountable for my own training.
Excited to see what the year brings."


I told him that I was also interested in putting a serious amount of muscle on my frame proportionately and remaining ‘aesthetic’. In 7 months, here is what I have been able to achieve with JJ’: arms from 16.3-17.1in, chest from 44-48in, legs from 25-28in, and bodyweight from 85kg to 95kg. After gaining 10kg, my body fat has only increased from roughly 12% to 15%. The amount of lean tissue I have been able to gain through JJ’s programs in such a short amount of time is unbelievable.
When JJ adjusts my program and/or my form, he provides a clear-cut explanation which has taught me a lot about my own anatomy/responses to training. He also considers which accessories I like and dislike, and which I make the most and least progress on, ensuring that I don’t plateau and maintain momentum. My outlook on powerlifting has changed dramatically since starting with JJ. I have been able to achieve so much more than I thought I would be able to.”


JJ will tell you when you’re doing well, but also when you you need to stay focused and hold yourself accountable during a program - the last thing you want is a coach who only points out the good stuff! I’ve been coached by, handled by, and trained with JJ, and I can testify he has a great knowledge of the sport and knows how to get the most out of his athletes, whether that’s from block to block, when tapering and peaking, or on competition day."


The most valuable about his coaching is his keen eye and guidance with my direct training week in week out providing tips and cues, also helping me further understand how I’m progressing. Mindset wise, JJ helps me stay disciplined and controlled which overall guarantees my success as an athlete. I would 1000% recommend Stronk Coaching to all of my friends, it’s affordable and it’s on a very high level for people who want to push themselves further.
#TEAMSTRONKFOREVER"


I competed 6 months after starting with JJ and in that time we added 112.5kg to my total with more in the tank on some lifts and most importantly improved my technique tremendously. I found JJ’s knowledge of technique and programming to be far beyond what you’d expect of someone who had only been powerlifting for around 2 years, his experience in competition including internationally meant when it came to competing even though he couldn’t be there on the day, he gave me a detailed plan of the day which I was able to carry out without feeling stressed. I would highly recommend his coaching to anyone looking to further the knowledge and progress in powerlifting. I’m still learning new things from him every week and can’t wait to see what the future holds."


I’m more open to understanding to progress sometimes you have to go back to the beginning. I don’t chase numbers in the same way I use to and now understand that it takes time to make progress. I would recommend to anyone and everyone as he always goes above and beyond to ensure that everything is as perfect as it can be. Communication is 10/10 and every detail is taken into consideration for programming. (Also he puts up with my shenanigans so he chill for that)"


I’ve hit new personal bests and grown so much as a lifter thanks to his coaching, and I’m grateful for everything I’ve learned working with him.


Every block is tailored to your current needs and every accessory/variation given is thought through to compliment your primary sessions and improve your weak points. He responds very fast and answers all questions in depth and I can honestly say he leaves no stone unturned when it comes to bettering his athletes."

I felt I didn’t need a Coach and that I had enough knowledge of the sport to progress by without one with the 6 years of training I had under my belt. In this short time, I have already managed to add 35kg on my total, a key factor being that he holds me accountable for my own training.
Excited to see what the year brings."


I told him that I was also interested in putting a serious amount of muscle on my frame proportionately and remaining ‘aesthetic’. In 7 months, here is what I have been able to achieve with JJ’: arms from 16.3-17.1in, chest from 44-48in, legs from 25-28in, and bodyweight from 85kg to 95kg. After gaining 10kg, my body fat has only increased from roughly 12% to 15%. The amount of lean tissue I have been able to gain through JJ’s programs in such a short amount of time is unbelievable.
When JJ adjusts my program and/or my form, he provides a clear-cut explanation which has taught me a lot about my own anatomy/responses to training. He also considers which accessories I like and dislike, and which I make the most and least progress on, ensuring that I don’t plateau and maintain momentum. My outlook on powerlifting has changed dramatically since starting with JJ. I have been able to achieve so much more than I thought I would be able to.”


JJ will tell you when you’re doing well, but also when you you need to stay focused and hold yourself accountable during a program - the last thing you want is a coach who only points out the good stuff! I’ve been coached by, handled by, and trained with JJ, and I can testify he has a great knowledge of the sport and knows how to get the most out of his athletes, whether that’s from block to block, when tapering and peaking, or on competition day."


The most valuable about his coaching is his keen eye and guidance with my direct training week in week out providing tips and cues, also helping me further understand how I’m progressing. Mindset wise, JJ helps me stay disciplined and controlled which overall guarantees my success as an athlete. I would 1000% recommend Stronk Coaching to all of my friends, it’s affordable and it’s on a very high level for people who want to push themselves further.
#TEAMSTRONKFOREVER"


I competed 6 months after starting with JJ and in that time we added 112.5kg to my total with more in the tank on some lifts and most importantly improved my technique tremendously. I found JJ’s knowledge of technique and programming to be far beyond what you’d expect of someone who had only been powerlifting for around 2 years, his experience in competition including internationally meant when it came to competing even though he couldn’t be there on the day, he gave me a detailed plan of the day which I was able to carry out without feeling stressed. I would highly recommend his coaching to anyone looking to further the knowledge and progress in powerlifting. I’m still learning new things from him every week and can’t wait to see what the future holds."


I’m more open to understanding to progress sometimes you have to go back to the beginning. I don’t chase numbers in the same way I use to and now understand that it takes time to make progress. I would recommend to anyone and everyone as he always goes above and beyond to ensure that everything is as perfect as it can be. Communication is 10/10 and every detail is taken into consideration for programming. (Also he puts up with my shenanigans so he chill for that)"


I’ve hit new personal bests and grown so much as a lifter thanks to his coaching, and I’m grateful for everything I’ve learned working with him.


Every block is tailored to your current needs and every accessory/variation given is thought through to compliment your primary sessions and improve your weak points. He responds very fast and answers all questions in depth and I can honestly say he leaves no stone unturned when it comes to bettering his athletes."

I felt I didn’t need a Coach and that I had enough knowledge of the sport to progress by without one with the 6 years of training I had under my belt. In this short time, I have already managed to add 35kg on my total, a key factor being that he holds me accountable for my own training.
Excited to see what the year brings."


I told him that I was also interested in putting a serious amount of muscle on my frame proportionately and remaining ‘aesthetic’. In 7 months, here is what I have been able to achieve with JJ’: arms from 16.3-17.1in, chest from 44-48in, legs from 25-28in, and bodyweight from 85kg to 95kg. After gaining 10kg, my body fat has only increased from roughly 12% to 15%. The amount of lean tissue I have been able to gain through JJ’s programs in such a short amount of time is unbelievable.
When JJ adjusts my program and/or my form, he provides a clear-cut explanation which has taught me a lot about my own anatomy/responses to training. He also considers which accessories I like and dislike, and which I make the most and least progress on, ensuring that I don’t plateau and maintain momentum. My outlook on powerlifting has changed dramatically since starting with JJ. I have been able to achieve so much more than I thought I would be able to.”


JJ will tell you when you’re doing well, but also when you you need to stay focused and hold yourself accountable during a program - the last thing you want is a coach who only points out the good stuff! I’ve been coached by, handled by, and trained with JJ, and I can testify he has a great knowledge of the sport and knows how to get the most out of his athletes, whether that’s from block to block, when tapering and peaking, or on competition day."


The most valuable about his coaching is his keen eye and guidance with my direct training week in week out providing tips and cues, also helping me further understand how I’m progressing. Mindset wise, JJ helps me stay disciplined and controlled which overall guarantees my success as an athlete. I would 1000% recommend Stronk Coaching to all of my friends, it’s affordable and it’s on a very high level for people who want to push themselves further.
#TEAMSTRONKFOREVER"


I competed 6 months after starting with JJ and in that time we added 112.5kg to my total with more in the tank on some lifts and most importantly improved my technique tremendously. I found JJ’s knowledge of technique and programming to be far beyond what you’d expect of someone who had only been powerlifting for around 2 years, his experience in competition including internationally meant when it came to competing even though he couldn’t be there on the day, he gave me a detailed plan of the day which I was able to carry out without feeling stressed. I would highly recommend his coaching to anyone looking to further the knowledge and progress in powerlifting. I’m still learning new things from him every week and can’t wait to see what the future holds."


I’m more open to understanding to progress sometimes you have to go back to the beginning. I don’t chase numbers in the same way I use to and now understand that it takes time to make progress. I would recommend to anyone and everyone as he always goes above and beyond to ensure that everything is as perfect as it can be. Communication is 10/10 and every detail is taken into consideration for programming. (Also he puts up with my shenanigans so he chill for that)"


I’ve hit new personal bests and grown so much as a lifter thanks to his coaching, and I’m grateful for everything I’ve learned working with him.


Every block is tailored to your current needs and every accessory/variation given is thought through to compliment your primary sessions and improve your weak points. He responds very fast and answers all questions in depth and I can honestly say he leaves no stone unturned when it comes to bettering his athletes."

I felt I didn’t need a Coach and that I had enough knowledge of the sport to progress by without one with the 6 years of training I had under my belt. In this short time, I have already managed to add 35kg on my total, a key factor being that he holds me accountable for my own training.
Excited to see what the year brings."


I told him that I was also interested in putting a serious amount of muscle on my frame proportionately and remaining ‘aesthetic’. In 7 months, here is what I have been able to achieve with JJ’: arms from 16.3-17.1in, chest from 44-48in, legs from 25-28in, and bodyweight from 85kg to 95kg. After gaining 10kg, my body fat has only increased from roughly 12% to 15%. The amount of lean tissue I have been able to gain through JJ’s programs in such a short amount of time is unbelievable.
When JJ adjusts my program and/or my form, he provides a clear-cut explanation which has taught me a lot about my own anatomy/responses to training. He also considers which accessories I like and dislike, and which I make the most and least progress on, ensuring that I don’t plateau and maintain momentum. My outlook on powerlifting has changed dramatically since starting with JJ. I have been able to achieve so much more than I thought I would be able to.”


JJ will tell you when you’re doing well, but also when you you need to stay focused and hold yourself accountable during a program - the last thing you want is a coach who only points out the good stuff! I’ve been coached by, handled by, and trained with JJ, and I can testify he has a great knowledge of the sport and knows how to get the most out of his athletes, whether that’s from block to block, when tapering and peaking, or on competition day."


The most valuable about his coaching is his keen eye and guidance with my direct training week in week out providing tips and cues, also helping me further understand how I’m progressing. Mindset wise, JJ helps me stay disciplined and controlled which overall guarantees my success as an athlete. I would 1000% recommend Stronk Coaching to all of my friends, it’s affordable and it’s on a very high level for people who want to push themselves further.
#TEAMSTRONKFOREVER"


I competed 6 months after starting with JJ and in that time we added 112.5kg to my total with more in the tank on some lifts and most importantly improved my technique tremendously. I found JJ’s knowledge of technique and programming to be far beyond what you’d expect of someone who had only been powerlifting for around 2 years, his experience in competition including internationally meant when it came to competing even though he couldn’t be there on the day, he gave me a detailed plan of the day which I was able to carry out without feeling stressed. I would highly recommend his coaching to anyone looking to further the knowledge and progress in powerlifting. I’m still learning new things from him every week and can’t wait to see what the future holds."


I’m more open to understanding to progress sometimes you have to go back to the beginning. I don’t chase numbers in the same way I use to and now understand that it takes time to make progress. I would recommend to anyone and everyone as he always goes above and beyond to ensure that everything is as perfect as it can be. Communication is 10/10 and every detail is taken into consideration for programming. (Also he puts up with my shenanigans so he chill for that)"
